With years of experience in aesthetics and a beauty, health, and well-being enthusiast, Brazilian businesswoman Elaine Martins, owner of the Elaine Esthetics clinic and CEO of the Le Rituel brand, decided to invest in a line of health and beauty products that would facilitate the day-to-day of people in their daily care with beauty and, consequently, self-esteem.

Married, mother of two, and successful entrepreneur, Elaine realized that maintaining a healthy daily routine and self-care was not just a challenge for her, but common to a large part of the world’s population.

Along with this finding, she realized that clients who continued the treatments performed at the clinic at home had even more satisfactory and effective results.

This is how the Le Rituel line of products was born to bring you the very best, providing health and beauty from the inside out.